Magnetic vehicle signs are an excellent way to get exposure for your small business without the hefty cost of traditional outdoor advertising. A magnetic sign on your vehicle enables you to advertise wherever you drive and gives you the flexibility to easily remove it when you want. According to a survey by American Trucking Association, 91% of people were able to recall the marketing message on a vehicle sign, and 75% formed an impression of the company based on that message. Here are some tips on how to make your magnetic car signs as effective as possible.
1) Establish your business
Your magnetic signs should clearly convey what services your business offers. If your business' name does not indicate what services you offer, list them succinctly on your vehicle magnets. When including a logo or clip art on your sign, make sure it relates to your business in some way.
2) Choose a selling point
Feature a strong marketing message on your custom car magnets that emphasizes what makes your business unique. Consider who your target market is and develop a marketing strategy to reach them that establishes your business as unique in your field.
3) Include the important information
Display your phone number prominently on your car magnet so people who see your sign while driving can quickly put your number into their phone. If you have a website for your business, include it on your magnetic car sign as well.
4) Make your car magnet easy to read
Using large letters and concise phrases on your magnet signs will make it easier for people to read and take information from it while driving in their cars. Make sure your custom car magnet's lettering is easily distinguishable from its background, and choose an easy to read font that matches your business style. Use a border on your magnet sign to focus the viewer's attention on your message. People read signs with borders 26% faster than those without, according to the Pennsylvania College of Optometry (PCO).
5) Choose the right color combination
Using light colored letters on a dark background will increase your car magnet sign's readability. Yellow on black and white on navy, black or forest green are among the most popular color combinations. Putting important information, like your phone number, in a different color from the rest will increase reader retention by 78%, according to the PCO.
6) Clean and maintain your magnetic car sign regularly
Properly cleaning and maintaining your vehicle magnets will keep them, and your marketing message, looking great for years.